5 foundations of a Successful Marketing Plan for Startups


26 Feb


If you are planning to launch your new business, it is always safe and wise to consider the advantages of hiring an SEO Company for the optimization of your website. There are some common mistakes made by most businesses when it comes to online marketing. When you are planning for your online marketing strategy, it is advisable to seek help from a professional SEO firm. The main aim of this company is to help you get more visibility for your website. You can be sure of the fact that when you seek help from the best marketing agency for startups, you can be sure to get the best results.


Three Basic Foundations for Startup Marketing. The three basic foundations of startup marketing are Content, Backlinks and Free Reciprocal Links. Content is the backbone of every Internet Marketing activity. It is very important for the survival of any Online Marketing activity that there must be enough and relevant content on the web. A wide range of topics and niches can be discussed on content-rich sites.


Backlinks represent the connectivity process between two different Web locations. The objective of backlinking is to enhance the probability of your customer acquisition. It can be done by means of content articles, blogs, press releases, paid media marketing, etc. Paid media marketing includes advertising on search engines, Pay-Per-Click and the like.


The fourth foundation of a successful marketing plan is to have a clear picture of the targeted audience. There are many companies which conduct market research for the purpose of determining the target audience for a particular service or product. For successful startups, it is better to hire experts for understanding the target demographics. A clear vision ensures that effective advertising is carried out to the right set of customers, without much wastage of resources and time.


Growth hacks are part of every successful startup marketing strategy as it allows growth of your business faster by improving the core channel of communications. Growth hacks are part of your core channel of communication and need to be improved if you want to see growth in your business. Growth Hacks include pay per click, content marketing, blogs, email marketing, etc. These b2b marketing strategies will allow you to reach potential customers within the shortest possible time.


The fifth foundation for a thriving startup is Google Analytics. Growth hacking in marketing automation is a relatively new concept which has been adopted by successful businesses like Starbucks, Amazon, Netflix and others. Google Analytics enables you to understand the behavior of your visitors. Based on this information, customized ads can be built on your website which can be used to generate revenue. Find out more details in relation to this topic here:  https://en.wikipedia.org/wiki/Marketing.

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